The challenge: Make Swiss Miss appealing to an older audience.
What do they have that kids don’t? The freedom to drink.
The espresso martini is DEAD.
The solution: Actually make the drink (first of all) and then make cool shit and put it in cool places.
Let’s talk (re)branding.
here’s what it came down to:
The goodie bag (cocktail kits)….
Every concoction needs a tasting menu— with instructions.
Your evening, in its final form.
A shipping container bar instillation in a major city (obviously).
Wallis Blivin
mwah & Bella Brick
Writers:
Strategy:
Anthony Borgatta
Wallis Blivin & Anthony Borgatta