The espresso martini is DEAD.
The challenge: Make Swiss Miss appealing to an older audience.
What do they have that kids don’t? The freedom to drink.
The solution: Actually make the drink (first of all) and then make cool shit and put it in cool places.
The goodie bag (cocktail kits)….
It’s not a cocktail kit without cocktails in cans.
Every concoction needs a tasting menu— with instructions.
Your evening, in its final form.
shipping container bar instillation in a major city (obviously).
Wallis Blivin
mwah & Bella Brick
Anthony Borgatta
Writers:
Strategy:
Wallis Blivin & Anthony Borgatta