*SELECTED AS NETFLIX BRAND TEAMS CAMPAIGN WINNER AMONGST FIVE COMPETING PROPOSALS.*
THE INSIGHT: New neighbors, along with their (many) flaws, are inevitable.
THE IDEA: What would an actual invasion in Dallas and Philly neighborhoods (where Netflix House is launching) physically feel and look like? We can start by reimagining some of our (well… my) favorite characters as our new neighbors—literally—for the upcoming release of Netflix House.
First, your new neighbors have to get here— and they might just have a cooler car than you. We put the Going Merry from One Piece in the Delaware river, where people have the chance to take it from New Jersey to Philly for a night. .
The Going Merry Experience.
Every suburban neighborhood has some kind of app they use to connect and keep each other informed. Our characters are part of the community now. They have just as much to say as the rest of us.
Demogorgon picket signs will be available for sale online and in Netflix House locations.
Out of home around your home.
Merch
The Team: yours truly, Hunter Pilarski, Nick Martin, Ayla Rivera.