No one wants to deal with the drama and discomfort of temporary illnesses.
The Insight:
Flu season feels like the end of the world. Mom isn’t here to take care of you — crumpled-up tissues and pain relievers won’t cut it anymore. With classes to attend, it’s time to get off your deathbed and take care of yourself. Cut the drama with DayQuil.
The Idea:
Hunter Pilarski
Design Copy | Art Director | Strategy mwah