Temporary colds make people really dramatic.

Flu season feels like the end of the world. Mom isn’t here to take care of you — crumpled-up tissues and pain relievers won’t cut it anymore. You’ve got shit to do, man. Get off your deathbed and take care of yourself.  Cut the drama with DayQuil.

The Idea:

Hunter Pilarski

Design 
Copy | Art Director | Strategy 

mwah

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for peace of mind.

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There goes the neighborhood.