A campaign built on irony and an entitled self-awareness that is uniquely British (if you are British and reading this, apologies), it begs the question—What exactly entices American audiences so much about the attitude of British culture? The accent.
The Insight:
The Idea:
As Brits, we crave being perceived as holier than thou. You Americans can learn a lot from us. Let our culture take control of your living room, wherever you may be.
We want to conquer the world— through television.
We want to conquer instagram too.
Strategy | Writing
Missy Appel
Design | Art Direction
Abigail Raike