How do we make Swiss Miss appealing to an older audience?
What do they have that kids don’t? The freedom to drink, of course, but how can we spread our chocolate wings from the hot chocolate category?
The solution: Actually make a drink (first of all) and then make cool shit and put it in cool places.
The goodie bag (cocktail kits)….
Every concoction needs a tasting menu— with instructions.
Oh yeah. It comes with the kit too.
A shipping container bar instillation in major cities (obviously).
Anthony Borgatta
mwah & Bella Brick
Writers:
Strategy:
Wallis Blivin
Wallis Blivin & Anthony Borgatta
Design:
Art Direction